Zeljka Hassler 🇺🇸

Zeljka Hassler is a Senior Manager of Product Design at Fleetio, where she leads design strategy and user experience teams working on global fleet management software solutions. With more than two decades of professional experience, she has held design leadership roles at Hudl, where she led design of connected experiences for sports AI-enabled cameras, and earlier honed her skills at Speedway Motors, Nelnet, Swanson Russell, Bailey Lauerman, and the University of Nebraska–Lincoln.

Beyond her corporate work, Zeljka is a committed mentor with the Bosnia & Herzegovina Futures Foundation, where she supports the growth of young leaders and aspiring professionals. She holds a BA in Art, Design, and Art History and an MA in Advertising and Marketing from the University of Nebraska–Lincoln.

A proud native of Bosnia and Herzegovina now making an international impact, Zeljka brings to the Future Leaders Summit valuable insights into design leadership, mentorship, and building purposeful digital products. She is passionate about supporting young people entering the world of design and technology and creating a kinder, more inclusive work environment. 

Presentation: The Business of Feelings
How I went from crying at parties to leading with heart