Past Speakers

Petar "Pero" Desnica is a successful innovator and investor. Together with his mother Snježana and his sister, he is the owner of family companies in Germany and Bosnia and Herzegovina. Their main business includes the production of luxury electric bicycles through the Ruff Cycles brand, which are manufactured in Novi Travnik and exported worldwide, including to customers such as Cristiano Ronaldo. Petar is a co-owner of the GS group, which employs 750 workers in Bosnia and Herzegovina. Its plants in Travnik, Zenica and Prozor-Rama plan further growth and expansion of production.